Tuesday, 6 December 2016

Tuesday in India: Wake Up in The Morning and Smell This

Hold your breath and count to ten, as this sky-high striving ad falls (flat?) in front of your eyes..

Nivea Men has rolled out a video ad (conceptualised by DigitasLBi) which deals with Indian consumers’ attitude towards body odor (which often sounds something like ‘That's not my problem if you can smell me’).

Doesn't this ad itself have an odor?

Everything is just a bit loose and hyped up.

Much more memorable message was rolled out by Nivea in the begging of 2016, in exactly same 1 minute and 11 seconds. Watch.


P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

Tuesday, 29 November 2016

Tuesday in India: Not Too Shabby for Any Shaadi

Love may be the losing game, but luckily at least wedding is a fun one.

Hotel chain Marriott India has rolled out a digital film (conceptualized by OgilveOne) to promote itself as a destination for weddings.

Elegant, emotionally charged and delivers gorgeous, lightweight brand presentation.

Some scenes were a little over the top for my taste, but my Indian girlfriends loved it and there was not a dry eye in the house.

Target reached!

P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

Tuesday, 8 November 2016

Tuesday in India: Wherever Whenever

Just weird.

The emotion I get after watching this ad is.. raw awkwardness.

Maruti Suzuki's ad film for its sedan Dzire (conceptualised by Dentsu Impact) aims high but really falls short.

Better luck next time.

P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

Tuesday, 1 November 2016

Tuesday in India: Doing Diwali Ads The Right Way


Candles and rangolis, food, family, gifts and.. a bursting box of distinctive ads – this is what makes Diwali special for me.

Do you know that you could actually build an empire with making just Diwali ads? Naturally I wonder how come there is still no agency which specializes in that? Bon idea!

Jokes aside, from a bunch of this year's Diwali ads I just chose three favourites.

Catch your treats from Netflix, Surf and Flipkart!



 

P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

Tuesday, 25 October 2016

Tuesday in India: Don't Act Like a Boob, Better Check It!

Keep your eye on the ball.

Or a boob.

Ample Missiion Events Entertainment has partnered with AurDikhao, a digital media channel, to roll out a campaign 'DetectToDefeat' to raise Breast Cancer Awareness.

 Men are programmed to love breasts and it's quite eye-catching..

..the message, I mean.

P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

Tuesday, 18 October 2016

Tuesday in India: It Came, We Saw, Still Dumbfound

Do you think he knows what it is?

This was the question on everyone's mind last week, seeing Pierce Brosnan aka James Bond as a new brand ambassador for Pan Bahar.

To those of you unaware, Pan Bahar is an Indian brand of "paan masala", a product which is often associated with a highly addictive form of chewing tobacco.

Pierce Brosnan endorsing it with "Class never goes out of style.” gave a rude shock to me.

Hope he at least got good money for this.

P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

Tuesday, 4 October 2016

Tuesday in India: Live and Let Live

There's the moment, probably no more than one Earth second, in which you know that there is something good in front of you.

Like, an ad.

This ad.

eBay India has rolled out a TVC which provokes a conversation.

Hopefully, the context will last longer than the immediacy of the content.

Big cheers!
P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!