Tuesday, 25 April 2017

Tuesday in India: First TV Ad Shot On iPhone

Product is the hero of its own ad?

It rarely works well these days but here it does.

Milton has released a TVC for its 'Leak Lock Steel Tiffin' and it's claimed to be shot on an iPhone

True or PR stunt - who am I to judge?

It grabs attention, responds to consumer's need and shows core product benefit.

Simplicity at its best.

P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

Tuesday, 14 March 2017

Tuesday in India: Riding Women's Day Wave Well

She bangs, she bangs!

This is Reliance Fresh trying to be more casual, more human.

A company statement says that this ad appeals to today’s woman to “live her life a little for herself”.

But.. only once a year?




P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

Tuesday, 28 February 2017

Tuesday in India: Lessons To Be Learned

Exam pressure and pressure to perform is one of the leading cause of depression and suicidal tendencies among teenagers.

When I was a student in India, I got a huge shock during my first exams.

The exams were basically created to check my memory (the more you write - the higher mark you expect, the closer to the book - the better and so on) rather than practical knowledge.

It was tough and I saw how many of my friends were trembling under immense pressure from teachers, family, neighbors, friends, eventually themselves..

Of course this campaign plays with your emotions to sell the products, but they also raise an important issue. And it's on you what's going to happen next.

P.S. Having in mind that Indian parents don't dive in YouTube, forwarding this video or leaving it on your screen as a hint would be a great step to initiate a conversation.




P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

Tuesday, 21 February 2017

Tuesday in India: Our Right To Have Half

"Who run the world? Girls!," Beyonce is proudly repeating since 2011.

However, in many parts of the world girls still struggle to claim their equal rights.

Driving on this idea, United Colours of Benetton has rolled out a campaign '#UnitedByHalf' (conceptualised by Creativeland Asia) through which it strives to push gender equality and women empowerment.

Obviously this campaign won't change the mindset of the society at once but ..

Drop after drop after drop makes a hole in the stone simply by regular falling.

Beautifully made.



P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

Tuesday, 14 February 2017

Tuesday in India: This Ray Could be Your 51st Shade of Grey

I see you baby, being Ray.

Cool sway, no stress weight, youngster all the way.

There are things that immediately cause a nodding.

This Fastrack's ad conceptualized by Lowe Lintas is one of those things.

Short, simple, cool.

Get the feeling.



P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

Tuesday, 7 February 2017

Tuesday in India: To Wear or Not To Wear

"Hey you, look up, my eyes are right here," she says daily.

While living in India I've always felt that stereotypical labels are enforced particularly heavily onto women here, hence, various movements begin from place to place to raise awareness and fight the issue (oh, just wish for more continuity).

Supporting women's freedom to choose, Phantom Ideas has launched a campaign for fashion e-commerce brand Ajio.com.

Slightly too dramatic video to deliver the message, but.. it does deliver.

 #NotWhatIWear



P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

Tuesday, 24 January 2017

Tuesday in India: Who Thought This Ad Would Be a Good Idea?

Looks like what Houdini might have blown out of his nose.

Aegon Life Insurance has rolled out a campaign (conceptualised by DDB Mudra) that urges users to pick their own insurance policies.

What a bizarre way to communicate the message..

I could only repeat their lines back at them: 'Be it script writing or ad creation, letting others decide for you is a risk'.

P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!