Tuesday, 30 May 2017

Tuesday in India: Some Botheration About Open Defecation

Good to see businesses tackling deep society problems.

Astral Pipes has rolled out a campaign (conceptualised by Lowe Lintas) that takes on the issue of 'open defecation', a major public health and sanitation problem in India.

Of course, it would be easy (and useless) to tell people to just stop. They need a solution instead.

Astral Pipes decides to deliver the main message through a song. And I believe this softer, less straightforward format could work well for Indian audience.

P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

Tuesday, 16 May 2017

Tuesday in UK: Home is Where Google Is

There's the moment, probably no more than one Earth second, in which you know something is good.

It's the sweetness of  caramel shortbread after long diet, it's the sound of the sea after long working months.. it's the self-conscious storyteller in the beginning of this ad.

Say hello to more Google at home.

And more you there as well.

Not a zero cool ad, but great.


P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

Tuesday, 9 May 2017

Tuesday in India: Old is Not Gold Apparently

What's in common between relationships and fashion?

According to Fynd's new TVC, both can go out of style in 2-month time.

Not a sensational but light-hearted ad well fit for the "Now Generation".

Also, makes me feel I'm oh-so from the generation before.



P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

Tuesday, 2 May 2017

Tuesday in India: Diversity's Hot On The Menu

McDonald’s is clever. Of this you need no telling.

People has always been the center of its ads.

And we know for a fact that people respond to people.

Their newest ad for Indian market - playful, positive and pushing me towards fast food today.

#BeDifferentTogether




P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

Tuesday, 25 April 2017

Tuesday in India: First TV Ad Shot On iPhone

Product is the hero of its own ad?

It rarely works well these days but here it does.

Milton has released a TVC for its 'Leak Lock Steel Tiffin' and it's claimed to be shot on an iPhone

True or PR stunt - who am I to judge?

It grabs attention, responds to consumer's need and shows core product benefit.

Simplicity at its best.

P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

Tuesday, 14 March 2017

Tuesday in India: Riding Women's Day Wave Well

She bangs, she bangs!

This is Reliance Fresh trying to be more casual, more human.

A company statement says that this ad appeals to today’s woman to “live her life a little for herself”.

But.. only once a year?




P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

Tuesday, 28 February 2017

Tuesday in India: Lessons To Be Learned

Exam pressure and pressure to perform is one of the leading cause of depression and suicidal tendencies among teenagers.

When I was a student in India, I got a huge shock during my first exams.

The exams were basically created to check my memory (the more you write - the higher mark you expect, the closer to the book - the better and so on) rather than practical knowledge.

It was tough and I saw how many of my friends were trembling under immense pressure from teachers, family, neighbors, friends, eventually themselves..

Of course this campaign plays with your emotions to sell the products, but they also raise an important issue. And it's on you what's going to happen next.

P.S. Having in mind that Indian parents don't dive in YouTube, forwarding this video or leaving it on your screen as a hint would be a great step to initiate a conversation.




P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!