Tuesday, 17 January 2017

Tuesday in India: The Surprising Evolution of Mannequin Challenge

Mannequin challenge has worked for your entertainment for months.

And now that it caught your attention - it is time to put it for work for a better cause.

Autumn Worldwide has rolled out a film following the recent Bangalore's night of shame - the mass molestation that happened on New Year's Eve.

One of those times when standing still is a poison pill.

P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

Tuesday, 10 January 2017

Tuesday in Asia: The Most Uncomfortable Mannequin Challenge in Here

This is not your usual mannequin challenge video.

Naga DDB Tribal has launched a new video on behalf of Protect & Save The Children and.. these are quite restless two and a half minutes.

This is just acting but the things are actually happening in this world we share.

P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

Tuesday, 3 January 2017

Tuesday in India: How Netflix Gave You A Better NYE Party

It's bringing some life to the always-disappointing New Year's Eve parties that..

have gone out of style anyways.

Netflix has released a film ahead of New Year's eve, urging users to 'Try it at home'.

And it's actually lifelike, sharp and chucklesome.

Welcome to 2017, folks!

P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

Tuesday, 27 December 2016

Tuesday in India: Example of Advertising Budget Spent Well

Cheap (positive note!), cheerful and targeted!

Bajaj Allianz General Insurance has launched a digital campaign to educate consumers about the importance of health.

When in Rome, do as the Romans do.

When talking to youngsters, talk in their own language and use their channels.

They gave your organs a lovely WhatsApp group to call their own and.. it is really enjoyable (serious note!).

P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

Sunday, 25 December 2016

Sunday in Christmas: 6 Ads Guaranteed to Bedazzle You

Cold nights mean winter, winter means Christmas, Christmas means family & friends and.. fierce yearly battle of celebratory ads.

From Santa Clara to Adrien Brody's happy train, viewers have been treated with jaw-dropping, heart-rending visual stories by the famous brands worldwide.

Ho ho ho - share the joy!

The most star-filled Christmas ad - H&M:



The most meaningful Christmas ad - Edeka:

 

The most unexpected Christmas ad - Allegro:



The boldest Christmas ad - Lidl:
 

The most heart-melting Christmas ad - M&S:
 

The most watched Christmas ad - John Lewis:



P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

Tuesday, 6 December 2016

Tuesday in India: Wake Up in The Morning and Smell This

Hold your breath and count to ten, as this sky-high striving ad falls (flat?) in front of your eyes..

Nivea Men has rolled out a video ad (conceptualised by DigitasLBi) which deals with Indian consumers’ attitude towards body odor (which often sounds something like ‘That's not my problem if you can smell me’).

Doesn't this ad itself have an odor?

Everything is just a bit loose and hyped up.

Much more memorable message was rolled out by Nivea in the begging of 2016, in exactly same 1 minute and 11 seconds. Watch.


P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

Tuesday, 29 November 2016

Tuesday in India: Not Too Shabby for Any Shaadi

Love may be the losing game, but luckily at least wedding is a fun one.

Hotel chain Marriott India has rolled out a digital film (conceptualized by OgilveOne) to promote itself as a destination for weddings.

Elegant, emotionally charged and delivers gorgeous, lightweight brand presentation.

Some scenes were a little over the top for my taste, but my Indian girlfriends loved it and there was not a dry eye in the house.

Target reached!

P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!