Tuesday, 21 February 2017

Tuesday in India: Our Right To Have Half

"Who run the world? Girls!," Beyonce is proudly repeating since 2011.

However, in many parts of the world girls still struggle to claim their equal rights.

Driving on this idea, United Colours of Benetton has rolled out a campaign '#UnitedByHalf' (conceptualised by Creativeland Asia) through which it strives to push gender equality and women empowerment.

Obviously this campaign won't change the mindset of the society at once but ..

Drop after drop after drop makes a hole in the stone simply by regular falling.

Beautifully made.



P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

Tuesday, 14 February 2017

Tuesday in India: This Ray Could be Your 51st Shade of Grey

I see you baby, being Ray.

Cool sway, no stress weight, youngster all the way.

There are things that immediately cause a nodding.

This Fastrack's ad conceptualized by Lowe Lintas is one of those things.

Short, simple, cool.

Get the feeling.



P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

Tuesday, 7 February 2017

Tuesday in India: To Wear or Not To Wear

"Hey you, look up, my eyes are right here," she says daily.

While living in India I've always felt that stereotypical labels are enforced particularly heavily onto women here, hence, various movements begin from place to place to raise awareness and fight the issue (oh, just wish for more continuity).

Supporting women's freedom to choose, Phantom Ideas has launched a campaign for fashion e-commerce brand Ajio.com.

Slightly too dramatic video to deliver the message, but.. it does deliver.

 #NotWhatIWear



P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

Tuesday, 24 January 2017

Tuesday in India: Who Thought This Ad Would Be a Good Idea?

Looks like what Houdini might have blown out of his nose.

Aegon Life Insurance has rolled out a campaign (conceptualised by DDB Mudra) that urges users to pick their own insurance policies.

What a bizarre way to communicate the message..

I could only repeat their lines back at them: 'Be it script writing or ad creation, letting others decide for you is a risk'.

P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

Tuesday, 17 January 2017

Tuesday in India: The Surprising Evolution of Mannequin Challenge

Mannequin challenge has worked for your entertainment for months.

And now that it caught your attention - it is time to put it for work for a better cause.

Autumn Worldwide has rolled out a film following the recent Bangalore's night of shame - the mass molestation that happened on New Year's Eve.

One of those times when standing still is a poison pill.

P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

Tuesday, 10 January 2017

Tuesday in Asia: The Most Uncomfortable Mannequin Challenge in Here

This is not your usual mannequin challenge video.

Naga DDB Tribal has launched a new video on behalf of Protect & Save The Children and.. these are quite restless two and a half minutes.

This is just acting but the things are actually happening in this world we share.

P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

Tuesday, 3 January 2017

Tuesday in India: How Netflix Gave You A Better NYE Party

It's bringing some life to the always-disappointing New Year's Eve parties that..

have gone out of style anyways.

Netflix has released a film ahead of New Year's eve, urging users to 'Try it at home'.

And it's actually lifelike, sharp and chucklesome.

Welcome to 2017, folks!

P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!