Tuesday, 27 September 2016

Tuesday in India: Cuteness Overload!

This Britannia Good Day ad squeezes the smile out of you.

Quickly and painlessly.

The brief to the agency was to appropriate smile to the brand. And that's the best thing Deepika Padukone knows how to do.

Puff puff, done!

P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

Tuesday, 20 September 2016

Tuesday in India: She Bangs, She Bangs!

Tanishq is clever. Of this you need no telling.

Especially, if you've been following their advertising path.

With women empowerment ideas in India generating a ton of followers and buzz right now (for all the right reasons), this ad is another bowl of cherries.

Only by the end you'll realize it's a jewellery ad, or..Now, that I told you.

P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

Tuesday, 13 September 2016

Tuesday in India: Having a Baby vs Having a Car

It's the old little trick: show us the baby in an ad and we will emotionally watch it.

Not this time.

Skoda has rolled out a TVC that compares experiences of having a baby vs encountering brand with new design, four-year service gear and new showrooms ("the feeling when something so good becomes even better").

Really?

I get what you're trying to do there but it didn't work.

The emotions are just so mismatching.


P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

Tuesday, 6 September 2016

Tuesday in India: Sorry, They Aren’t Listening!

Light on eyes, heavy on message.

Cinthol has released a film (conceptualised by Creativeland Asia) that brings to light a few sorrows that female athletes (and enthusiasts) face withing Indian society.

The topic of women empowerment is oh-so-in demand right now!


P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

Tuesday, 23 August 2016

Tuesday in India: Simple Joy of Putting Just Enough

Caught by surprise.

Here is an ad that's doing its job well.

Great concept and neat execution.

Check out this followable simplicity for Cleartrip Local app (conceptualised by Mullen Lintas):


P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

Tuesday, 16 August 2016

Tuesday in India: Is This Lipstick on a Pig?

This is what happens when you have loads of money to spend on advertising and you have no idea what to do.

Finolex rolled out a film that is quite entertaining but in my humble opinion won't sell those fans like hot cakes. Or enhance the image of the brand. Actually, it won't make me think or remember the brand at all.

They just backed the wrong horse, don't you think?

P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

Tuesday, 9 August 2016

Tuesday in India: Indian Humour Done Right

It's oh-so full of beans!

ZopNow, the e-grocery space, has rolled out 3 TV ads and they are damn fun!

For those of you, who don't get the language, long story short: the maid Kanta Bai enjoys herself and isn't doing household chores since there is nothing to work with at home, the materials are lacking. ZopNow says, "No more excuses!" and speedily delivers everything what is needed.

This campaign is built on some very thoughtful insights. Bang on!



P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!