Tuesday 21 January 2014

Tuesday In India: Take Your Poo To the Loo

Some topics are quite uncomfortable but hey, why wait for all hell to break loose?

If you have been to India, you have seen this.

If you live in India, it's your daily reality.

That is - to pass by the piles of poo.

(keep reading, it's going to get only better from here).

A little bird told me that India has the largest number of people, nearly 620 million, defecating in the open.

And it's a serious health problem.

But the future is bright.

Unicef India has launched a 3-month digital campaign called ‘Take Poo To the Loo’ in order to create awareness among the youth and discourage open defecation.


The campaign features animated character Mr. Poo who is engaging and educating people in a fun way through Facebook, Twitter, YouTube and visually stimulating website

Check their YouTube video ‘Poo Dabba dance’ below which is just a beginning for cleaner country, I honestly hope.


P.S. When you’re done reading, I’d love for you to share your favourite promotion on social media channels? Leave a comment or Tweet me, let's chat!

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