Tuesday 26 January 2016

Tuesday in UK: Whatever Your Goal, They'll Lick You Into Shape!


They said winter was coming.

We didn't listen.

Now it's dark and cold and snowy and we're stuck inside.

Well, what better time to start working out?

That's why I quite liked the new ad for Virgin Active Health Clubs. It got that “sense of humour”.

And the theme 'Whatever happens in life, we've got a workout for that' is convincing.


P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

Tuesday 19 January 2016

Tuesday in India: Why Only She Has to Prove Herself Before Arranged Marriage?


This ad has been on the lips of my Indian friends for a few weeks now.

So I have to share it.

It's a great ad for a fashion brand where there is no emphasis on fashion.


P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

Tuesday 12 January 2016

Tuesday in India: I See And I Don't Believe

I'm not a big fan of misleading ads.

And I perceive this one - a part of digital campaign of Standard Chartered - as confusing.

We see a lady runner in action on the streets of Mumbai. I watch and I smile and I can't stop thinking of video editing.

I have tried running in the streets of Mumbai exactly four times (that's determination!) and failed miserably. I ask my Indian friends around and they nod all together.

Running in the streets (and pavements and sidewalks and everywhere else except joggers' parks) of Mumbai soon turns into a marching trip. It's too crowded, cramped and populous. Too many people, animals and other barriers that give you a reason to stop.

Everything else in the ad sounds pretty convincing.

#RunForAReason - just first find the place, not the reason.



P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

Tuesday 5 January 2016

Tuesday in India: Can This New Generation Cry Properly?


Great news: it will be dark and freezing for the next three month. The perfect excuse to get sofa-licious and watch the most entertaining ads from my supply.

And here comes the first distinguishable ad this year.

This ad, conceptualised by McCann Worldgroup India, is based on Rajasthan's professional mourners. However, it will bring you more smiles than watching cats sing on YouTube.

It's nicely done but somehow lost me somewhere by the middle.


P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!