Tuesday in India: Sex Sells - Fear Sells Too

Bring the cough-sneeze mix on!

This simple but effective Symphony ad runs on deep-rooted fear.

Fear that causes Indians to stop and think. And then, hopefully, buy.

Who doesn't want to protect the beloved ones from in-house pollution after all?

Light scare tactics that work well.
 

P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

Tuesday in India: Every Sexist Commercial You’ve Ever Seen

Not your regular deo ad.

He Deodorants has rolled out a new ad film (conceptualised be Leo Burnett) that takes on sexist advertising featuring women.

One can assume it changes nothing but makes you chuckle and that's all right.

 

P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

Tuesday in India: Why Should You Watch This? That's Right, You Shouldn't

The summer heat is kicking in.

No wonder soft drink ads are pouring like an avalanche.

Last week we saw sensous ad for Tropicana.

This week has nothing to shout about.

I know celebrity endorsement in India is a killer but just having Priyanka Chopra stand and drink Appy fizz would have been much better than this chaotic nonsense.



Another ad for the famous Limca is a minor disappointment as well.

This type of overused comedy ads are not funny anymore. Neither to my Indian friends whom I tested nor to a friend's dog who loves refreshing drinks.

Now that we’ve seen this ad, let's start again, Limca?

P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

Tuesday in India: The Most Mangolicious Ad Ever Made

I see you baby, eating your drink!

Another sensuos ad coming from the branding dream team: PepsiCo and Bollywood actress Katrina Kaif.

You know a great FMCG ad when you get your mouth watery.
 

P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

Tuesday in India: It's a Winning Game for Amazon

Flattery will get you everywhere.

Amazon India explored well the essential nature of Indian shopper and rolled out a multi-film campaign, riding on some typical Indian traits.

Check out how enjoyably Indians and Amazon connects through "asli", "jaldi" and "friendly" characteristics.

P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!>