Tough logic doesn't work here. Neither does humour. Only deep, Bollywood-deep emotion.
Mumbai Traffic Police presents a campaign 'Be a responsible friend', created by FCB Ulka.
It's a 3-minute journey through a man’s guilty conscience and the road is rocky.
I also found it too long, stretched out and editing in some places raised my eyebrows.
But bravo for spreading a significant message.
P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!
Mumbai Traffic Police presents a campaign 'Be a responsible friend', created by FCB Ulka.
It's a 3-minute journey through a man’s guilty conscience and the road is rocky.
I also found it too long, stretched out and editing in some places raised my eyebrows.
But bravo for spreading a significant message.
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