Tuesday in India: Example of Advertising Budget Spent Well

Cheap (positive note!), cheerful and targeted!

Bajaj Allianz General Insurance has launched a digital campaign to educate consumers about the importance of health.

When in Rome, do as the Romans do.

When talking to youngsters, talk in their own language and use their channels.

They gave your organs a lovely WhatsApp group to call their own and.. it is really enjoyable (serious note!).

P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

Sunday in Christmas: 6 Ads Guaranteed to Bedazzle You

Cold nights mean winter, winter means Christmas, Christmas means family & friends and.. fierce yearly battle of celebratory ads.

From Santa Clara to Adrien Brody's happy train, viewers have been treated with jaw-dropping, heart-rending visual stories by the famous brands worldwide.

Ho ho ho - share the joy!

The most star-filled Christmas ad - H&M:



The most meaningful Christmas ad - Edeka:

 

The most unexpected Christmas ad - Allegro:



The boldest Christmas ad - Lidl:
 

The most heart-melting Christmas ad - M&S:
 

The most watched Christmas ad - John Lewis:



P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

Tuesday in India: Wake Up in The Morning and Smell This

Hold your breath and count to ten, as this sky-high striving ad falls (flat?) in front of your eyes..

Nivea Men has rolled out a video ad (conceptualised by DigitasLBi) which deals with Indian consumers’ attitude towards body odor (which often sounds something like ‘That's not my problem if you can smell me’).

Doesn't this ad itself have an odor?

Everything is just a bit loose and hyped up.

Much more memorable message was rolled out by Nivea in the begging of 2016, in exactly same 1 minute and 11 seconds. Watch.

P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!