Celebrity industry is as a busy bucket of bees, especially in India, where Bollywood success has created a whole generation of golden VIPs who can sell you anything: from deodorants and sweatshirts to plumbing services and cars.
And why not to use the strategy that hasn't failed yet?
Lenskart.com has rolled out a campaign that showcases new '3D Try On' feature to improve your eye glasses buying.
The ad features Katrina Kaif - the queen of Bollywood - and from then on you've got all the nation online holding their breath and watching carefully.
Ding ding ding!
P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!
And why not to use the strategy that hasn't failed yet?
Lenskart.com has rolled out a campaign that showcases new '3D Try On' feature to improve your eye glasses buying.
The ad features Katrina Kaif - the queen of Bollywood - and from then on you've got all the nation online holding their breath and watching carefully.
Ding ding ding!
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